Imagine you must give a presentation to a group of executives in anoffice. Weeks before the big day, you spend time building and rehearsingthe presentation and making crucial decisions not only about thecontent, but also the delivery. Will you wear a suit and a dress shirt,use technology to project figures and charts, define important words orwill the executives already know the terms? The answers to thesequestions will help you develop an appropriate relationship with youraudience, making them more receptive to your message.

Now imagine you must explain the same business concepts from yourpresentation to a group of high school students. All those importantquestions you previously answered may now require different answers.Discuss how your presentation to the new audience will change from theoriginal. What will you add? What will you remove? What will you adjustand how? What shifts in format and delivery will you make to ensure thatyour audience receives your message?