Case study: Tesla manufacturing during lockdown 

The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for writing original case studies by students enrolled in an accredited school of business, communication or journalism. The competition’s objectives are to introduce the practical applications of the core principles that define public relations as a critical management function to scholars, teachers, and students, and encourage research that contributes to the profession’s body of knowledge and provides practical suggestions on how to improve the corporate public relations function. Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation’s leading corporate communications executives.

For this assignment, you’ll work in teams to prepare a case study along the lines of the Page Society competition. Your team will identify an organization and a specific campaign/issue, then produce a case study addressing a specialty within the field of strategic communication and public relations, including:

Reputation Management

Media Relations

• Crisis Communication
• Internal or Employee Communications
• Integrated Marketing Communications
• Social Responsibility
• Social Media.
• Your case study will be evaluated according to the following criteria:
• Significance of business problem and critical issues identified and how they relate to corporate communications

Factual and accurate nature of the entry

Decision(s) and evaluation(s) to be made